You've rolled out AI.
Now the people and process problems are showing up.
Helping commercial teams in £5m to £30m businesses fix the gaps AI exposed: tools nobody uses well, managers nobody trained, and handoffs that got faster but not better.
Led by a commercial director with 20+ years running sales, marketing and BD teams.
The tools are live. The results aren't.
If two or more of these ring true, the problem isn't the AI. It's what sits around it.
AI didn't create these gaps.
It sped them up.
Fixing them needs someone who understands three things at once: the commercial work, the people doing it, and the AI.
Most businesses have one or two of those in the room. We bring the third and connect them.
The result is a team that uses what you've already bought, and a number that moves.
Three steps. Built with your team.
Every business starts in a different place, so the detail changes. The sequence doesn't.
Find the real problem
Conversations with your team and a map of how work actually flows across sales, marketing and BD. You get a short written diagnosis and a 90-day plan.
Fix it with your team
Redesign roles, workflows and handoffs. Coach managers to lead people who work with AI. Adjust or build tools only where they help.
Make it stick
Ongoing coaching and support until the new way of working is simply how the team works. Not a handover document.
No new platform. We work with the tools you already pay for.
What this looks like in real teams.
Real examples from commercial teams.
From no referral system to £600k in new business
Sales and marketing ran as one under-resourced function, with nothing formal turning happy clients into new work. A referral programme followed, and £600k in new sales landed within 10 months.
A rebrand that turned into two new revenue streams
A tender win-rate that needed work, and a website not pulling its weight internationally. Web traffic doubled in 6 months, and the inbound demand launched two new revenue streams.
"...more recently helped me deploy AI agents selectively across my business development process, automating key tasks... training me on the tools so I can take ownership myself."
Founder, £1m-turnover ecommerce and platform business
Clear prices. No surprises.
Most clients start with a Diagnosis. If you'd rather go straight to a Partnership, the Diagnosis is built into month one.
Diagnosis
From £2,750
Fixed fee, one-off
- Conversations with your team and managers
- A map of how work really flows
- Written diagnosis of the people and process gaps
- A 90-day plan your team owns
Partnership
From £3,675 a month
3-month minimum, then monthly
- Workflow, role and handoff redesign
- Manager coaching for leading people who work with AI
- Team coaching until adoption sticks
- Monthly progress review against the plan
Bigger pieces of work
Scoped on a call
Priced to the work
- Embedded part-time commercial and people support
- Custom AI tools built around your workflow
- Wider rollouts across several teams
Questions we get asked.
Do we need to buy new tools?
No. We work with the tools you already pay for. Most of the gap is in how people use them, not the tools themselves.
We've already rolled out AI. Is it too late?
No, it's the right time. The people and process gaps only show up once the tools are live and the team is using them day to day.
Is this a sales project or a people project?
Both, and that's the point. AI changes roles, skills and how managers lead. We work with your commercial and people leaders together, so the fix holds in both places.
How is this different from AI training?
Training teaches the tool. We fix the workflow, the roles and the management around it, then coach the team until the new way of working sticks.
What could an extended engagement look like?
I've developed a system called WISE, which sequences the steps from reviewing your Workflow through to Embedded support. It looks like this:
Workflow analysis
A team workshop, one-to-one interviews and analysis of what actually happens across sales, marketing and BD. Not the version on the org chart.
Intelligence development
A review of the tools you already have and how the team uses them, then building the judgement to get more from them. Everyone has the same AI now. The edge is quality.
System orchestration
Connecting activities, functions and intelligence so what one team learns strengthens the others. Where it fits, this includes shaping a culture for teams working alongside AI agents.
Embedded adoption
Ongoing coaching and team support until the new way of working sticks. Not a handover document.
Each stage is shaped by what the diagnosis finds, so you only do the parts you need.
What size of business do you work with?
B2B businesses from £5m to £30m turnover, usually with a sales, marketing or BD team of ten or more.
Who do you work with day to day?
The commercial leader (CRO, CCO or Commercial Director), their managers, and often the Head of People or the founder.
What happens on the first call?
30 minutes on what's not working. You leave with a clearer view of the problem and whether we're a fit. No pitch deck, no prep needed.
How much does it cost?
A Diagnosis starts at £2,750. An ongoing Partnership starts at £3,675 a month. Bigger pieces of work are scoped with you. See pricing above.
How soon will we see a difference?
You'll have a written diagnosis and a 90-day plan within two to three weeks. Most teams feel the first changes within the first month of working together.
Is it just you?
Sarah leads every engagement personally. Specialists in AI deployment and engineering join when the work needs them.
Where does our data sit?
In your own systems. We work inside your existing tools and never move your data into a platform of ours.
Bring the problem. Leave with a clearer view of it.
30 minutes, whether or not we end up working together.
Book a 30-minute call