Sarah L Morgan
Built a BD pipeline and process that delivered £600k in new sales within 10 months. CRM, automation, AI tooling and content strategy.
Built the commercial workflow across marketing, BD and sales: 25% new business growth, a 40% tender win-rate, and web traffic doubled in 6 months.
Led the marketing function and supported the launch of a new ecommerce channel that delivered £1m in new revenue in year one.
Rebrand, website and a marketing function built from scratch, plus CRM and events, delivering £1.3m ROI.
Led a large commercial team across BD, sales and marketing, delivering £10m revenue a year. Two Campaign Media Business awards.
Who you'd actually be working with.
I've run the functions I now help you fix.
I've spent more than 20 years inside commercial teams, not just advising them. I've led sales, marketing and BD across media, consumer goods, professional services and executive education.
I've also spent years teaching and developing people, as a college curriculum leader and lecturer. That's why the people side of AI adoption matters so much to me: tools only work when the people using them know how, and their managers know how to lead them.
Now I help commercial and people leaders at £5m to £30m B2B businesses fix the gaps AI has exposed. Practical, no hype. Built with the team, not at them.
"She brought genuine care, creativity and strong relationship building to the partnership... Sarah brings thoughtful ideas, commercial awareness and a real willingness to work in partnership."
Natasha Anderson FCIPS, Global Leadership and Talent Strategist, British Council
"Sarah built my website, which now delivers over half my revenue... and more recently helped me deploy AI agents selectively across my business development process, automating key tasks... She's quick to spot the problem and quick to build the solution."
Founder, £1m-turnover ecommerce and platform business